Frank Addante Archive - Frank Addante's Founder Blog

Frank Addante's

I created FounderBlog in 2006 as a way to "pay it forward" by sharing the entrepreneurial, leadership and company culture lessons I've learned through the years. As an engineer turned entrepreneur, I've launched six companies resulting in 1 IPO, 2 acquisitions and a combined market value of more than $1 billion. Now I'm building my latest enterprise - the Rubicon Project - one of the fastest growing, most disruptive advertising technology companies in history. I look forward to sharing, please do the same...

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Author Archive

Blisters and Basketball – How to Boost Excellent Execution in Your Organization

Posted on: April 9th, 2013 by Frank Addante

Monetizing Mobile – Three Key Insights

Posted on: April 9th, 2013 by Frank Addante

State-of-the-Art Hardware Engineering Will Drive the Automated Ad Revolution

Posted on: April 9th, 2013 by Frank Addante

Two Models for Digital Advertising Sales – Enterprise Software and the Travel Industry

Posted on: April 9th, 2013 by Frank Addante

10 Apps & Tools for Maximizing Personal Efficiency

Posted on: October 24th, 2012 by Frank Addante

Recruiting Star Talent? Do This First

Posted on: October 1st, 2012 by Frank Addante

The Future of Automated Trading

Posted on: September 19th, 2012 by Frank Addante

Hire the Best Candidate, the One You Can’t Afford

Posted on: August 18th, 2012 by Frank Addante

Build a Product-Driven Company

Posted on: July 20th, 2012 by Frank Addante

Leadership Strategy: Always Take the High Road

Posted on: July 15th, 2012 by Frank Addante

You Can Compete with Free-and Win

Posted on: May 23rd, 2012 by Frank Addante

Want to Dump Your Ad Network? Dear Ad Network: It’s Not You, It’s Me.

Posted on: May 10th, 2012 by Frank Addante

Long To-Do List? Make a Not-Right-Now List

Posted on: April 6th, 2012 by Frank Addante

Set Achievable Goals; You’ll Win

Posted on: March 29th, 2012 by Frank Addante

How to Integrate a Company You Acquire: 6 Steps

Posted on: March 27th, 2012 by Frank Addante

The Future is Happening in Real Time

Posted on: March 22nd, 2012 by Frank Addante

The Future is Happening: Real-Time Ad Buying

Posted on: March 15th, 2012 by Frank Addante

New Concept? Ask These 3 Questions First

Posted on: February 24th, 2012 by Frank Addante

How Twitter Can Improve Your Management (in 140 Characters or Less)

Posted on: February 16th, 2012 by Frank Addante

Start-up Step 1: Build A Culture Plan

Posted on: February 8th, 2012 by Frank Addante

Why L.A.’s Start-up Scene Beats All Others

Posted on: February 3rd, 2012 by Frank Addante

Make Decisions! Because the Default Decision is Failure.

Posted on: November 12th, 2011 by Frank Addante

Focus on the Right Competitors

Posted on: March 29th, 2011 by Frank Addante

Rubicon Project Press Conference – November 1, 2010

Posted on: November 3rd, 2010 by Frank Addante

Part II: Optimized for Profitability

Posted on: June 15th, 2010 by Frank Addante

Get Out of the Office!

Posted on: February 16th, 2010 by Frank Addante

A Tour of the Rubicon Project Headquarters

Posted on: May 11th, 2009 by Frank Addante

"Pay it Forward" Event for Students & Aspiring Entrepreneurs

Posted on: April 10th, 2009 by Frank Addante

Building and Developing an A++ Team

Posted on: February 13th, 2009 by Frank Addante

Develop a Culture Roadmap

Posted on: December 17th, 2008 by Frank Addante

Green Week – Save the Environment and Your Cash

Posted on: November 29th, 2008 by Frank Addante

Creating a Culture of Innovation: Cultural Values

Posted on: November 19th, 2008 by Frank Addante

New Video! the Rubicon Project’s Secret to Success

Posted on: October 23rd, 2008 by Frank Addante

Invest in Transparency & Active Communication

Posted on: August 27th, 2008 by Frank Addante

The Fear of Success

Posted on: July 2nd, 2008 by Frank Addante

Optimized for Speed = 30% Waste

Posted on: May 23rd, 2008 by Frank Addante

Happy 1st Birthday Rubicon Project!

Posted on: May 2nd, 2008 by Frank Addante

Make a Big Splash without Spending Big Cash

Posted on: April 22nd, 2008 by Frank Addante

Rubicon Project Update – Free Ad Server Launch and Visit Us at ad:tech San Francisco

Posted on: April 15th, 2008 by Frank Addante

Find a Simple Way to Tell a Complex Story (and another video!)

Posted on: April 8th, 2008 by Frank Addante

Office 2.0: Where’s Jack Bauer?

Posted on: March 4th, 2008 by Frank Addante

What do you do when a reporter you admire misrepresents you?

Posted on: February 4th, 2008 by Frank Addante

How a Trip to Hawaii Got Us $21 Million

Posted on: January 28th, 2008 by Frank Addante

Personality is now Possible – Video

Posted on: December 26th, 2007 by Frank Addante

Great Athletes versus Great Resumes

Posted on: November 30th, 2007 by Frank Addante

Organizational Organization

Posted on: November 16th, 2007 by Frank Addante

Guerilla Marketing Makes Me Thirsty

Posted on: November 9th, 2007 by Frank Addante

When In Doubt, Communicate

Posted on: October 18th, 2007 by Frank Addante

Going from "Find Out" to "Roll Out"…

Posted on: October 16th, 2007 by Frank Addante

What to do when hit by a tidal wave?

Posted on: October 11th, 2007 by Frank Addante

What is the Rubicon Project? Part II: Solving a massive problem.

Posted on: October 8th, 2007 by Frank Addante

What is the Rubicon Project???

Posted on: October 2nd, 2007 by Frank Addante

Stay Positive

Posted on: August 27th, 2007 by Frank Addante

Go Fast, but Don’t Hurry

Posted on: July 31st, 2007 by Frank Addante

The DNA of an A++ Team

Posted on: July 5th, 2007 by Frank Addante

Setting up Shop – Picking an Office Space

Posted on: June 10th, 2007 by Frank Addante

Startup 6.0 – the Rubicon Project: Internet Advertising

Posted on: May 24th, 2007 by Frank Addante

FounderBlog’s 1 Year Anniversary! A BIG THANK YOU to 3,500 entrepreneurs in 50+ countries

Posted on: May 21st, 2007 by Frank Addante

5. Outsourcing

Posted on: May 12th, 2007 by Frank Addante

GoogleClick – Who owns your cash register?

Posted on: April 16th, 2007 by Frank Addante

4. Build a SWAT team

Posted on: March 26th, 2007 by Frank Addante

3. Virtual Location, Location, Location

Posted on: March 12th, 2007 by Frank Addante

2. Under Process, Over Deliver

Posted on: January 31st, 2007 by Frank Addante

So, you need to develop a product?

Posted on: January 23rd, 2007 by Frank Addante

Just Say What it Is

Posted on: December 23rd, 2006 by Frank Addante

12 Proven Guidelines for Rapid Product Development

Posted on: December 5th, 2006 by Frank Addante

2 Ears and 1 Mouth: There’s a Reason

Posted on: November 17th, 2006 by Frank Addante

Be Best at Something

Posted on: October 31st, 2006 by Frank Addante

Tear Down Your Firewalls

Posted on: October 19th, 2006 by Frank Addante

“Keep it Simple” – My Golden Rule

Posted on: June 29th, 2006 by Frank Addante

Startup 5.0 – I’m just going to chill out for a bit… (OK, for a month…)

Posted on: June 4th, 2006 by Frank Addante

Startup 4.0 – Wireless is the next big thing – hurry!

Posted on: May 22nd, 2006 by Frank Addante

Startup 3.0: Internet advertising is good. No, it’s bad. Oh wait… it IS good!

Posted on: May 3rd, 2006 by Frank Addante

Startup 2.0: The Internet is Coming! How will we make money?

Posted on: May 2nd, 2006 by Frank Addante

Startup 1.0: “The Bug Bite” – The Internet Needs a Card Catalogue (I guess that’s a search engine)

Posted on: May 1st, 2006 by Frank Addante

the journey

6

Startup 6.0: the Rubicon Project

(Internet Advertising Technology)
Status: Launched
Visit the Rubicon Project Website

5

Startup 5.0: StrongMail Systems

(Digital Messsaging Infrastructure Software)
Status: VC-backed (Sequoia Capital, Globespan and Evercore)
Lesson: Trust your gut.
Visit StrongMail Website

4

Startup 4.0: Zondigo, Inc.

(Wireless & Voice Application Software)
Exit: technology acquired
Lesson: Timing is critical.

3

Startup 3.0: L90, Inc.

(Internet Advertising ASP)
Exit: $112M IPO and acquisition
Lesson: Think big. Be scrappy.

2

Startup 2.0: ReaXions, Inc.

(Web Development & Marketing Technology)
Exit: evolved into L90 (next company)
Lesson: What you don't know can't stop you.

1

Startup 1.0: Starting Point

(Internet Search Engine & Directory)
Exit: acquired by CMGI/YesMail
Lesson: Keep it simple.