About Frank

December 11th, 2012 by

Frank Addante is CEO and Founder of the Rubicon Project, a technology company on a mission to automate the buying and selling of digital advertising.  The company pioneered the concept of computer automation for the advertising market with it’s REVV Real Time Trading platform, making it as easy to buy and sell advertising as it is to buy stocks or book travel.

The Rubicon Project is one of the fastest growing technology companies in history.  More than 500 of the world’s largest website publishers, including Time Inc., Wall Street Journal and Tribune use the REVV platform to sell advertising to more than 100,000 advertisers.  Rubicon Project’s real-time cloud technology processes more than 180 billion ad transactions, 2 trillion bids and 97% of the U.S. population sees a digital advertising processed by REVV each month.  That’s 2 million transactions every second and more than 3 times the volume of stock trades that NASDAQ processes.  Founded in 2007, the company currently operates in 5 countries around the world.

An engineer turned entrepreneur, Frank is an early pioneer of digital advertising technology and a successful repeat entrepreneur.  Frank founded five companies with a combined market value of more than $1 billion. In 2002, Frank founded the email infrastructure provider StrongMail Systems, Inc. (Sequoia Capital backed) and led the company to market leadership in less than four years. Prior, Frank was CTO and Technology Founder of L90, where he pioneered one of the Internet’s first ad serving platforms, adMonitor. L90 was acquired by DoubleClick following a successful $112 million IPO. Frank started his internet career with the creation of Starting Point, a search engine that was ranked the 7th most popular site on the Internet in 1997 and was acquired by CMGI.

In 2011, Frank was named Ernst and Young Los Angeles Entrepreneur of the Year.

Frank is an avid snowboarder and enjoys morning runs on the beach. He is an active Board member of CASA, a non-profit focused on helping abused and neglected foster children and also serves on the Los Angeles Mayor’s Council for Innovation and Industry.

Frank studied Electrical and Computer Engineering with minors in Computer Science and Applied Mathematics at the Illinois Institute of Technology.

Follow Frank on twitter @FrankAddante


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