anonymous suggestions

Invest in Transparency & Active Communication

August 27th, 2008   |   by Frank Addante

Two of the unique values of our culture at the Rubicon Project are transparency and active communication. Communication takes effort, but we make it a priority. Transparency is a big commitment but it’s also a discipline that, while difficult at times, is incredibly beneficial.

A lot of people ask me about the things that we do to promote active communication and transparency, so I thought I’d share them with you in this post:

1. Team Meetings:

  • Board Meeting Update (once a month): I like to hold monthly board meetings. They serve two purposes. First, regular communication with the board. Second, regular communication with the entire team because we share the -exact- same board of directors meeting presentation with the entire team (yes, really – exactly the same.) This is much easier said than done. It forces a certain discipline. For example, I cannot tell the board something that the team is not already aware of (e.g. problem areas in the company or concerns) because I know we’ll be sharing those same exact slides with the entire team. Vice-versa, I can’t tell the board something that the entire team wouldn’t agree with because they are living this business everyday. If the team saw something in the board slides that they didn’t agree with, I wouldn’t be able to stand up and present it to them with a straight face. It forces complete alignment with everyone in the company all the way through to the board.

  • Themed Team Meetings (once a month): We have a “team meeting committee” (led by Lisa Backman from our Yield Management team and Mallory Portillo, my assistant) that is responsible for coming up with a new theme for every team meeting. This keeps the meetings interesting and informative. Every department has to create their updates to reflect or address that particular theme. Additionally, we require that a different person from each team (not the team leader) present the update. Some of the themes have included:
    • Ask Anything: people were able to use our anonymous suggestion box (see below) to ask ANY question (yes, anything) and we would answer it in front of the entire company (BTW, this was a potentially very scary thing to offer up considering that we had no idea what kind of questions would be asked – really tests the level of transparency commitment)
    • 3 Positives, 3 Negatives
    • How will your life change after the next product release?
    • What are you worried about?
  • United Nations Meetings (weekly): We do not have “management” meetings, we have what we call United Nations meetings where all the group leaders get together and give department updates and discuss key issues.

2. Rubicon University: We also have a Rubicon University education committee (lead by Ryan Dranginis from our Ad Network Development team). There is a class syllabus and every week, during lunch, someone from the company does a presentation to educate the entire company. Classes are typically 30 minutes in length. Topics have included:

3. No Offices: No one in the company has an office, everyone sits out in the open. There are no walls or dividers between desks. There is nothing to prevent communication flow and believe it or not, noise distractions are rarely a problem.

4. Boiler Room: Every morning (without exception) at 9:30am our Publisher, Account Management, Ad Network Development, Yield Management and Product teams get together in our daily Boiler Room meeting and go through all of our customers’ goals. We treat each of our customers like stocks and manage them like a stock portfolio to ensure that they are meeting their performance goals. It is all automated through a performance dashboard that we created specifically for this meeting. Either I or my Co-Founder & COO, Craig Roah, run the meeting every day. It forces us to pay attention to all of our customers and over 30 people are present for the meeting, soaking up valuable customer information. The information flow and accountability that comes out of this meeting is incredible.

5. Anonymous Suggestion Box: We have setup an online anonymous suggestion box where anyone in the company can send anyone else a suggestion/comment anonymously. Comments have ranged from “attitude/behavior” suggestions to “it’s too cold in the office.” We try to encourage open communication, but sometimes people are shy or it’s easier to submit an honest comment anonymously. We want to promote as much communication/information flow as possible, and this has been a very useful tool for us.

The only thing off limits when it comes to transparency is sensitive financial information (e.g. salaries, compensation, confidential investor information, etc.) I encourage everyone in the company to speak their mind and ask any questions they may have. I haven’t heard a question yet that I have felt uncomfortable answering. It’s quite refreshing, actually.

All in all, the investments of time that we make into active communication and transparency continue to pay off. We have tight-knit team where everyone is aware of the key challenges and opportunities. Given that, in less than a year’s time, our team has signed 1200+ customers (such as American Greetings, Washington Post, Gannett, Electronic Arts, etc.) and has optimized over 40 billion ads across 225 of the top ad networks and we now reach over 210 million unique Internet users on a monthly basis (that’s more than MySpace or Facebook) – I can say without a doubt that one of the single biggest contributing factors is the strength of our team’s ability to communicate effectively and proactively with each other.



  • berna como deve ser download
  • before the worst acoustic download
  • bleach capitolo 492 ita download
  • angelly o poza intr un album download
  • chained panic city remix download
  • arma 2 pc download demo
  • bal u pana boga download
  • chessmaster grandmaster edition download blog
  • a onda download dublado
  • cambiare cartella download explorer
  • bottoms up trey songz download link
  • a500 3.1 update download
  • check download speed mac
  • 4400 download dublado avi
  • acrostreet and tricking mod download
  • 3d sexvilla 2 ita download
  • agnieszka chyliAska download mp3
  • china mcclain beautiful download
  • beatmaker 2 ipa iphone download
  • aerobics best of 2011 download
  • a era dos dragAes download legendado
  • arsenal swansea match download
  • 3x10 vampire diaries download
  • bakugan invasores gandelianos download dublado
  • ana barbara bandido download mp3
  • band lagu barat download mp3 songs
  • bracia nad przepaAciA download free
  • apocalyptica noten kostenlos download
  • aitraaz gila gila song download
  • canon mp280 driver download windows
  • apple photo viewer download
  • acrobat x pro update download
  • 3d tv player download
  • bons sonhos meu amor download
  • 3 mp3 free download tamilwire
  • bootable windows nt download
  • bassjackers mush mush download mp3
  • cennik do normy pro download
  • ainda mais apimentadas download dublado rmvb
  • apostila delegado policia civil download gratis
  • aku semut merah mp3 download
  • chemdraw trial download windows
  • amor de humo endo download
  • a r rahman tune download
  • alaigal oivathillai songs free download mp3
  • blessings of a curse download
  • alienware darkstar theme download zip
  • beastie boys complete discography download
  • asus rt n56u download master
  • asrock n68 s network driver download
  • blank & jones chilled cream download
  • adiemus sheet music free download
  • algebra demystified alchemy download
  • book of mormon download meadville
  • cinema 4d r13 c motion download
  • caderno de anotaAAes download
  • canon pixma mp640 download software
  • canon mp190 download driver windows 7
  • brian weiss westphal download
  • big nuz serious download mp3
  • ben kane road to rome download
  • castleville bot download gratis
  • bruxas de salem download rmvb legendado
  • baseband download lg p990
  • apostila trt rj download grA?tis
  • brilhante victoria download 1 temporada dublado
  • asas de guerra download
  • allexinno & starchild senorita download video clip
  • canon lide 600f download
  • cappella sheet music download
  • apprentice season 3 download
  • a free download of skype
  • bootstrapper manifest generator 2010 download
  • cinema paradiso download rmvb legendado
  • aventura diabla mp3 download
  • cisco packet tracer 5.3 1 download
  • cavaleiro solitario download dublado clint
  • carpenters songs download mp3
  • civilization iv patch download
  • acer aspire e500 treiber download
  • atkins fisico quimica download portugues nuce
  • cant download androidlock on cydia
  • chico buarque discografia download blogspot
  • breakthrough download lemonade mouth
  • caramelldansen english version download
  • action replay 1.55 firmware download
  • canon mx328 resetter download
  • 6233 oyun indir download
  • adorn full version download
  • cloud computing kostenlos download
  • caveman ninja world ver 4 download
  • 20th century fox sound download free
  • canon ir 2230 treiber download
  • booker t ringtone free download
  • carton code generator exe download
  • amnesia download full game
  • ant smasher download pc
  • clannad after story download yokai animes
  • allexinno & starchild senorita download zaycev
  • bananas in pyjamas movie download
  • christmas carols to download free
  • chrome os usb zip download
  • begging you logic download
  • ati catalyst 11.9 linux download
  • asus motherboard p5g mx driver download
  • 1 vs 100 game download free
  • bokutachi no kisetsu mp3 download
  • cmi8738 lx driver download
  • basi musicali karafun download
  • accenture placement papers 2010 download
  • canon mp190 download software for mac
  • 4084 movie songs download songs.pk
  • adata classic ch94 driver download
  • avast es www free antivirus download
  • black ops taco account download
  • clannad episode 5 download
  • babosa ki aarti download
  • a cabana download blog
  • anatomia da face madeira download gratis
  • bulutsuzluk Azlemi rA?zgar mp3 download
  • banking awareness 2012 chan download
  • area 51 download 1 link
  • cd jose malhoa 2010 download
  • bugs bunny season 1 download
  • adam dan hawa ep 7 download
  • black swan download taleb
  • bright eyes sxsw npr download
  • anthrax the giant download
  • baul and beyond download
  • air gear ost 2 download
  • augusto cury download de livros
  • 50 cent love me mp3 download
  • beamer as light version download
  • canon pixma mp180 download software
  • clannad now is here download
  • career planning ppt download
  • carat kitchen design software download free
  • canon mg5150 cd download
  • build a lot 4 free download full version
  • bloodhound gang discovery channel download
  • aprendiz de feiticeiro download blu ray
  • chico buarque discografia download tpb
  • buildcraft mod pack download
  • activesync hp ipaq 6500 download
  • beautiful south mp3 download
  • 558 de one piece download
  • basi musicali karaoke download free
  • blunt blowin lil wayne download zippy
  • allexinno & starchild bailamos download mp3
  • antarctica movie 2008 download
  • arabalar 2 tr download
  • ant smasher mobile download
  • akhiyan nu rehn de mp3 free download
  • c3dx cmi8738 pci 6ch lx driver download
  • a kingdom besieged watership download
  • bibi a bruxinha 2 download
  • canon mp510 scan download
  • armin van buuren tomahawk download
  • boom boom tah mp3 download
  • acapulco bay tv series download
  • cinema 4d studio r13 download baixaki
  • a onda download blogspot
  • apostila uepb 2012 download
  • ar rahman vande mataram karaoke download
  • aleksandra radovic & the beatshakers download
  • accounting best practices ebook download
  • acer on screen display download
  • autoroute 2010 deutsch download
  • cliff richard download blogspot
  • bleach capitolo 462 ita download
  • avenir lt 95 black download
  • aisc steel detailing manual download
  • chapali height movie free download
  • antes voce precisa crer download