Culture & Leadership

The IPO Hangover – Put Some Hair on the Dog

For over a year, I was focused on Rubicon Project’s IPO. A lot of people have asked me, “What is it like going through the IPO process? What’s it like being the CEO of a public company? What is the company like after the IPO?”

October 29th, 2014 | Read More

Culture & Leadership

Silicon Beach Fest: Two Things Every Entrepreneur Should Know

A month ago I spoke at the Silicon Beach Fest in Santa Monica in front of LA’s community of emerging entrepreneurs, innovators and disrupters. In speaking with Michael Carney, the West Coast editor of PandoDaily, who hosted my fireside chat, two things emerged—a strategy for how to build a company: the ‘find out’ and the ‘roll out’.

August 6th, 2014 | Read More

Culture & Leadership

Return on Productivity (ROP) – How Do You Measure the Success of Your Company Culture?

How do you prioritize and budget for culture? The answer is simple. Measure it and set goals that clearly demonstrate value. At Rubicon Project, we manage culture just like a product. As we continue to expand globally (currently operating in 6 countries), scaling our culture will be challenging.

November 11th, 2013 | Read More

The Automated Advertising Industry

Automated Advertising Next Generation of CRM?

Is Automated Advertising the next-generation Customer Relationship Management (CRM)? I often describe the similarities between what the automated advertising industry is doing and how CRM developed. Let’s start with the first form of CRM.

October 3rd, 2013 | Read More