Blisters and Basketball – How to Boost Excellent Execution in Your Organization

I admire John Wooden, the legendary UCLA basketball coach. He spent the first day of practice each year teaching his team how to put its socks on properly. Wooden’s reasoning? If you can avoid blisters, you’ll focus more, play better, and boost your on-court performance.

Monetizing Mobile – Three Key Insights

We’re deep into mobile at Rubicon Project these days, and we know that our technology platform is going to help drive the automation of advertising in a huge way for years to come.

State-of-the-Art Hardware Engineering Will Drive the Automated Ad Revolution

Well-engineered hardware will advance automated trading in advertising – just like it did in financial services. Financial stock trades are now executed in nanoseconds. Digital ad trades are now completed in milliseconds. The advertising transactions themselves are becoming faster and more complex as more variables are computed and more bidders enter the market.

Two Models for Digital Advertising Sales – Enterprise Software and the Travel Industry

Selling enterprise software is completely different than selling digital ads. Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. Sounds crazy, doesn’t it? Not at all, a direct sales force is the most expensive channel to take a product to market.