Culture & Leadership

Return on Productivity (ROP) – How Do You Measure the Success of Your Company Culture?

How do you prioritize and budget for culture? The answer is simple. Measure it and set goals that clearly demonstrate value. At Rubicon Project, we manage culture just like a product. As we continue to expand globally (currently operating in 6 countries), scaling our culture will be challenging.

November 11th, 2013 | Read More

 
The Automated Advertising Industry

Automated Advertising Next Generation of CRM?

Is Automated Advertising the next-generation Customer Relationship Management (CRM)? I often describe the similarities between what the automated advertising industry is doing and how CRM developed. Let’s start with the first form of CRM.

October 3rd, 2013 | Read More

 
Culture & Leadership

Asking Questions Is a Powerful – and Constructive – Form of Communication

About a month ago, I e-mailed our employees and asked them to participate in a company survey. It wasn’t a perfectly formed survey, but these were questions that I constantly ask myself. I wanted the team to think about, and ask, the same questions I ask myself.

August 22nd, 2013 | Read More

 
The Automated Advertising Industry

Advertising Automation Goes Well Beyond RTB

8-AutomationI spent a few days in New York last week with members of the press and industry influencers and realized that RTB is getting a lot of attention. But RTB isn’t the only thing that matters when it comes to advertising automation.

August 22nd, 2013 | Read More