Automated Advertising Next Generation of CRM?

Is Automated Advertising the next-generation Customer Relationship Management (CRM)? I often describe the similarities between what the automated advertising industry is doing and how CRM developed. Let’s start with the first form of CRM.

October 3rd, 2013 | Read More

Advertising Automation Goes Well Beyond RTB

8-AutomationI spent a few days in New York last week with members of the press and industry influencers and realized that RTB is getting a lot of attention. But RTB isn’t the only thing that matters when it comes to advertising automation.

August 22nd, 2013 | Read More

Hyper-Speed, Hyper-Scale Advertising Automation Requires Hyper-Fast Hardware

Advertising is following similar trends that we’ve seen in the financial industry, where trades are now executed in nanoseconds. Years ago, we could process ad transactions in 1-2 seconds. Last year, it was 300 milliseconds. Now, it’s 30 milliseconds. Next year, it may be 3 milliseconds.

August 22nd, 2013 | Read More

Automation = Computers + People

It seems that people are fearful that advertising automation is going to replace human jobs. Not true. If you look at any other major industry or market where automation has come into play, there’s been growth and even more job creation.

July 26th, 2013 | Read More

How to Really Diagnose Pain Points

Innovation requires many inputs, not just a “list” of feedback from customers and your sales team. It’s easy to fall into that trap, because customers represent a critical channel for feedback – yet they shouldn’t be the only one.

July 26th, 2013 | Read More

Kill the Acronyms!

As an industry, we’re confusing the market, because we’re constantly creating new terms and acronyms. RTB, DSP, SSP, DMP, programmatic premium, programmatic guaranteed. Wow!

June 14th, 2013 | Read More

Engineering the Way We Engineer

As an organization grows from a single-product, single-market company, the way that you engineer products and take them to market needs to change.

June 14th, 2013 | Read More

What Would Happen If You Turned Off Email For Just One Day?

What would your company do if you declared a day without email or instant messenger? Businesses ran before email. Sure, not as efficiently, but I often wonder if that forced better prioritization.

May 21st, 2013 | Read More