Kill the Acronyms!

As an industry, we’re confusing the market, because we’re constantly creating new terms and acronyms.

RTB, DSP, SSP, DMP, programmatic premium, programmatic guaranteed.

Wow!

The simple trend is automation. Advertising is becoming automated, just like other markets.

When we started Rubicon Project six years ago, very few people were talking about automation, and no one was doing it. We began with a simple mission – to automate the buying and selling of advertising.

Despite all the confusion the market is creating, however, automated advertising has grown to a multi-billion-dollar market in just a few short years.

The big growth opportunities are yet to come, but we need to stop confusing the market and get focused on the industry’s #1 problem – it’s still too hard to spend money in digital advertising. We need to make buying digital advertising as easy as it is to book travel or buy stocks; or, at the very least, make it as easy as buying a TV ad.