The Automated Advertising Industry

Flying High – The Sky Is the Limit With Automated Orders

May 21st, 2013   |   by fbadmin

gthhgdgs(4).jpgAutomation does not just mean auctions.

Many companies do not have “unsold” inventory that they put up for auction – and automation applies to them, too.

This is an even more important – and larger – opportunity in the market.

Think about travel. Before a company called Sabre Systems came along, booking a flight was a very manual process. You picked up the phone, called Delta Airlines, spoke to an agent, and got the flight options. Then, maybe, you called another airline. When you were done, you wrote a check and mailed it in.

Sound archaic?

Today, you book travel with the push of a button. Whether you call Delta on the phone, or go directly to Delta.com, all travel transactions are electronic. You can also buy a flight from Expedia on a private exchange, or go to Priceline and bid for it.

The key point here is that automation is not just about auctions. It’s also about orders.