culture

Start-up Step 1: Build A Culture Plan

February 8th, 2012   |   by Frank Addante

The formula for a great company is not a business model, or financial projection.

I used to think that company culture happened naturally.  After starting and building five companies, I’ve learned that great culture doesn’t just happen—you need to make it happen.  In general, a company’s most expensive asset is its people.  So it surprises me that so many companies fail to develop a culture or “people plan” to invest in and grow that asset.

When I started my most recent venture, the Rubicon Project, an online marketplace for ad buying, the first thing I did was create a blueprint for our culture.  I talked with the founding team about the kind of organization we wanted to build and the values that we’d instill to guide our employees.

We didn’t start with a business plan, product roadmap, or marketing budget.  Why?

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