The formula for a great company is not a business model, or financial projection.
I used to think that company culture happened naturally. After starting and building five companies, I’ve learned that great culture doesn’t just happen—you need to make it happen. In general, a company’s most expensive asset is its people. So it surprises me that so many companies fail to develop a culture or “people plan” to invest in and grow that asset.
When I started my most recent venture, the Rubicon Project, an online marketplace for ad buying, the first thing I did was create a blueprint for our culture. I talked with the founding team about the kind of organization we wanted to build and the values that we’d instill to guide our employees.
We didn’t start with a business plan, product roadmap, or marketing budget. Why?