ad network ad server

Rubicon Project Update – Free Ad Server Launch and Visit Us at ad:tech San Francisco

April 15th, 2008   |   by Frank Addante

Although I try to keep this blog very focused on entrepreneurial lessons and stories, a lot of people have requested I share some of Rubicon Project’s news on this blog. I’ve been trying to figure out how I can balance both without compromising the lesson-oriented posts. So, I’m going to label any Rubicon Project news with “Rubicon Project” first in the title for easy identification. I’m copying a blog post that I wrote on the Rubicon Project website into this post (below).

Short version – we launched a Free Ad Network Ad Server today, a literal first for the industry. You can read a bit more about it in the Wall Street Journal (“Rubicon Project Goes Live”) and MediaPost (“Rubicon Project Takes on Google with Free AdServer”) articles. Or read more below or click here

And, come visit me at ad:tech San Francisco (booth #6166), I’ll be there with the whole team this week (see below). We’ll be serving espresso in the morning and beer in the afternoon along with giving away cool tunes from our partner Om Records.

Oh, and the lesson for today’s post: get yourself a rock star team, it makes all the difference in the world!

Gotta run… Hope to see you at ad:tech!

~~~ My Post from the Rubicon Project Blog ~~~

Greetings everyone! I’m Frank Addante, CEO and one of the founders of the Rubicon Project. Today is a very big day for us. Our whole team is excited to finally unveil a number of things we’ve been working diligently on the past three months. But first, I have to tell you, I am incredibly proud of what this team has accomplished in such a short period of time. For example, our engineering team has, literally, been working around the clock for weeks now. And even though we all could use a long nap the atmosphere around the office has continued to be energized — even at 4am after multiple rounds of all-nighters. The commitment to building a world-class product is unshakeable.

We are quickly approaching out 1-year anniversary since starting the Rubicon Project (see my original blog post) which, when I think about it, is truly amazing…. On one side, I can’t believe how much we’ve accomplished in such a short period of time: we’ve served 11+ billion ads across 750+ certified websites, developed deep relationships with 62+ top ad networks, we’ve built a stellar team of 40+ people and we’ve forged and created a new category – Ad Network Optimization. On the other side, like they say, time sure flies when you’re having fun– And we are having a lot of fun!

The main intent of our private beta was to learn and test our theory that websites need a better solution to manage and generate revenue from ad networks. We were overwhelmed with the positive response. We originally planned to try and sign up 500 websites for the private beta over the course of 6 months. To our surprise, more than 500 signed up the very first day, with 5000 websites having signed up since. We’ve learned a ton and are now launching products and services based on those learnings as we move into phase II of our mission.

I want to bring you up to speed on all of the news from this week and last, starting with today.

This Week:

Free Ad Network Ad Server
We launched a Free Ad Network Ad Server today (see press release). Ten years ago, I created one of the first ad servers (it was called adMonitor). That is where I first worked with my co-founders Craig, Julie and Duc. DoubleClick was our #1 competitor and the 800-pound gorilla at the time. adMonitor grew to be the second largest ad serving platform behind DoubleClick who later acquired it after our IPO. Back then, 100% of ad space was sold by in-house direct sales teams (or exclusive ad sales rep firms). Times have changed. Today, up to 80% of ad space goes unsold directly. And a lot of websites depend on ad networks for 100% of their revenue. Ad servers were designed for direct sales, not for managing ad networks. Websites have told us that their ad servers do not help them efficiently manage ad networks. In response, we created the industry’s first free Ad Network Ad Server – specially designed for managing ad networks. I believe this product will help ad networks and websites work together more efficiently – creating a better growth opportunity for both. Click here to check it out…

New Ad Network Optimizer Release
We have made significant enhancements to our core product, our Ad Network Optimizer:

  • Smarter Algorithms: We have upgraded our algorithms helping to boost CPMs even further, increase fill rates and kill default ads (unpaid or very low paying ads).
  • Ad Quality Screener: Websites have told us that ad quality is very important to them. In addition to the ad quality preferences and filters, we have added the ability to quickly screen ads from ad networks and pause unwanted ads.
  • Guaranteed On-Time Payments: Ad networks have varying billing and payment terms. This is a big challenge when working with multiple networks. We now centralize the billing so websites get one simple check from us -monthly- and we guarantee the payments come on-time even if the ad networks pay late.
  • Reporting: The entire user interface has been upgraded and there are many new reports based on all of the great feedback we’ve received.

Click here to learn more about the Ad Network Optimizer…

I don’t know where to begin to try and explain how much work has gone into this release. Both our engineering and market team’s have been hyper-focused on delivering a high-quality product that is a direct result of customer feedback.

Last week:
JT Batson, who leads our publisher team, already addressed a number of our new initiatives in last week’s post, so I will keep this brief.

  • Q1 Ad Network Landscape, Outlook and Trends: We have assembled our learnings and produced this 21-page educational report for the industry. (download the report…)
  • Golden Eggs Video: A simple, fun way to tell the complex story of the changing online advertising space the past 7 years. (see the video…)
  • New Website: Our business is driven by technology and data. We designed a site that reflected the real-time, dynamic nature of our business.
  • Ad Space Certification program: We are committed to helping ad networks grow their business. Ad networks (and their advertisers) have told us that if we can provide them with better classified inventory and assure it’s safety and accuracy, that they could do a better job selling and converting that inventory. As a result we launched the industry’s first Ad Space Certification program– a win-win for everyone. (learn more…).
  • Ad Space Finder: The more visibility we can provide ad networks into available ad inventory the more effective they can be. We now provide real-time visibility into the ad inventory of our website customers via the Ad Space Finder (check it out…).

Now in Public Beta:
Also, we have officially moved from private beta to public beta. What’s significant about that is we are now letting everyone in, not just the 750 websites we accepted into the private beta. The more websites that join, the more data our technology can use to analyze to make the right matches between ad impressions and ad networks and the greater exposure all inventory gets to more ad networks and more of their advertisers.

I know this is a long post. But, just writing this all out for the first time reminds me how much work the team has put into making this a big success for our websites and ad network partners.

The momentum and excitement are what’s keeping us going after many, many late nights. It’s nice to see people rooting for us and seeing what we’re doing being validated in articles in the Wall Street Journal (“Rubicon Project Goes Live”) and MediaPost (“Rubicon Project Takes on Google”). The team is running on adrenaline in place of sleep and this kind of fuel keeps them pumped.

One last thing…

Come visit us at ad:tech San Francisco this week!
Our entire team is going to be at ad:tech San Francisco this week for our first time exhibiting at a trade show. Yes, I did say the entire team (all 40 of us)! Why? Well, we always say our customers and partners are incredibly important to us. So we packed up the entire team and carpooled up to San Francisco (from LA.) We thought it would be great for everyone in the company to meet our customers and partners in person. So, we’ll all be here! Hopefully you’ll come out to see us, we’ll be easy to find — just look for people wearing black Rubicon Project shirts and a smile! Stop by our booth #6166 for some cool, free tunes from Om records or an espresso in the morning and beer in the afternoon!

(PS – don’t worry websites, should you need us the team will always be available. We covered our bases with a scheduled set-up for dedicated customer service.

That’s all I have for now… I’d like to personally thank all of our website publishers and ad networks for all the support. We’re committed to what we’re doing and your proactive support means a lot to us. And, of utmost importance to me, I’d like to extend my deepest thanks to my team – your passion and dedication inspire me every day!

We’re looking forward to the future!


  • alibaba trade manager client download
  • christina milian am to pm download free mp3
  • borderlands modded character download
  • adrian minune omul norocos download
  • aborting video microsoft codec download page
  • bethel live dvd download
  • brenda lee sweet nothings download free
  • bharat sharma vyas songs download
  • ceramic destroyer game download
  • buddha bar music download
  • a r rahman vande mataram video download
  • busybox android download to pc
  • buzzer beat ep 7 download
  • champaign shower lmfao download
  • cartella download windows explorer
  • asus n16 manual download
  • catan a stAdte & ritter download
  • apostila direito constitucional download gratis
  • 3com 3c905 tx driver download windows 7
  • baki b3 zovi mp3 download
  • brincar com o fogo download
  • busybox download to pc
  • baby giggle ringtone download
  • animacje do gothic multiplayer download
  • acrobat reader full download
  • astral projection i doser download
  • boski A?igolo lektor pl download
  • bibi blocksberg staffel 1 download
  • adat shadmehr download mp3
  • canon c300 driver download
  • ain't no way mp3 download
  • 100 ?????? ???N? mp3 download
  • apparat album 2011 download
  • activar modo download samsung galaxy s2
  • baixar filme homem aranha 4 download
  • anonymous os x download
  • angel haze download mp3
  • audio book kindle download
  • asus o'play air firmware download
  • blessings laura story free download mp3
  • bio medical books free download
  • asus p5vdc mx drivers download for xp
  • apics dictionary 13th edition download
  • antes que termine download dublado
  • aAYk yeniden mp3 download
  • atozmp3 telugu free download songs
  • bewafai album songs download free 2010
  • celine dion mp3 free download
  • asus p5n e sli manual download
  • brush download illustrator cs5
  • ambani telugu songs download
  • anya your voice download zippy
  • capella reader mac download
  • android lock ipad download
  • anatomy of reanimation blitzkid download
  • age de glace 4 download fr
  • besplatna muzika za download mp3
  • buffy l'ammazzavampiri stagione 5 download
  • chennai 60028 songs download 123musiq
  • cd dvd druckerei 7 download crack
  • andala rakshasi songs download 320kbps
  • cassia eller para download
  • aarti om jai jagdish download free
  • alejandro dave aude remix download
  • bonus rpk dwie wiadomoAci download
  • autoroute freeware kostenlos download
  • cds de vaquejada para download
  • business plan pro download and crack
  • authentec fingerprint software download windows 7
  • 20 poucos anos download
  • andrea bocelli download romanza
  • astral projection burning up download
  • chilly cha cha music download
  • acero puro hd download
  • caAadores de emoAAes download legendado
  • attitude student's book 3 download
  • adobe acrobat x pro download portable
  • canon sx1 firmware download
  • addictive drums fl studio download
  • bank gothic download for free
  • 7.62 high calibre game download
  • battle realm 2 download
  • android lock iphone download free
  • carbide.ui symbian theme editor 4.0 download
  • ambiance a l'africaine free mp3 download
  • ahmet kaya yemen tA?rkA?sA? download
  • badrinath south mp3 download
  • cam hack download v1.2
  • acer aspire 7730 software download
  • chama negra download tenses
  • blackberry gps software download
  • 2A17 know thy enemy download
  • club dogo download album gratis
  • castellan fisico quimica download portugues
  • cant download bully xbox 360
  • anabela ne zovi me download
  • cliq xt recovery image download
  • canon mp560 treiber download mac
  • canon mx300 driver download windows xp
  • che la luna mp3 download
  • britain's got talent 2008 download
  • bo wodke trzeba pic download mp3
  • arial mt extra bold download
  • camel in action source code download
  • aplikacije za lg p350 download
  • apocalyptica noten kostenlos download
  • caramelldansen download english version
  • canon mx 320 download driver
  • alien vs predator 1 download full
  • chibi vampire vol 6 download
  • canon lbp 3000 software download
  • cinematic orchestra ma fleur download free
  • addison groove bad things download
  • accenture office communicator download
  • brother mfl pro suite mfc 290c download
  • acrobat x pro trial download for mac
  • anas younus free mp3 download
  • canon lbp 3000 driver download winxp
  • a usurpadora download dublado rmvb
  • 38 spec no more download
  • businessplan kostenlos download excel
  • brokencyde dying to live download
  • cartman poker face download
  • barA?o de munchausen download livro
  • autocad structural detailing 2011 download
  • apple airplay utility download
  • arcade fire sprawl soulwax download
  • atmosphere keep steppin mp3 download
  • almanaque abril download gratis
  • bully scholarship edition zip download
  • broadcom 802 11b g driver download
  • a riqueza das naAAes download mcconnell
  • ant smasher download para celular
  • akhiyan nu rehn de mp3 free download
  • alice maciel musicas download
  • amigo fura olho download mp3
  • cancion del mariachi download mp3
  • btoes 2.0 x micro driver download
  • band master complete download
  • achtung die ecke download
  • call of juarez 1 download full game
  • battlefield 3 reloaded free download
  • christmas carols english download
  • alicia a natale puoi download gratis
  • business plan template download word
  • appalaraju songs free download from southmp3
  • businessman sir osthara mp3 download
  • 4shared download kotak kecuali kamu
  • canon pixma mg3150 driver download
  • buika el ultimo dragon download free
  • apostila do stm para download