Check out this video and then read the rest of this post:
I talk about simplicity all the time. In general, I think a lot of companies focus too much on “how” they do things instead of “what” they do. It’s an easy trap to fall in, particularly in startup companies that are so product focused. We get so hung up in the product and the technology and forget to describe to people why they should use it in the first place.
As an example, at the Rubicon Project, we are forging new territory. Along with this comes a very complex story to tell. We constantly struggle with trying to find simple ways to tell the complex story of how online advertising has evolved over the past 10 years.
Today, we launched a number of tools for the online advertising industry. They range from simple and entertaining to in-depth and detailed. They are all geared around further educating the market:
There is a lot of deep, complex information behind each of these. So, to keep things simple, we thought it would be best to produce a video with a fun, simple story to describe what we do. I have embedded it in this post here: