Uncategorized

Going from "Find Out" to "Roll Out"…

October 16th, 2007   |   by Frank Addante

We’ve all heard the term “we wear many hats,” especially in startup companies. That’s exactly how our team at the Rubicon Project has been operating. To date, our focus has been on developing a great product. After our beta invitation site launched last week, as I mentioned in my previous post, we received an absolutely overwhelming number of sign-ups.

Developing a product, getting feedback and refining the product based on that feedback is what I call the “Find Out” stage. Given the validation that we have received, it’s now time for us to move into the next stage of the business, or as I like to say, we’ve moving from “Find Out” to “Roll Out”.

The first step to prepare for roll out is to align and focus the team. To date, everyone has been “wearing many hats.” The team is strong and made up of “good athletes“; everyone jumps in to lend a hand wherever and whenever needed. I talked to everyone about the concept of “full-time jobs” versus “part-time” jobs. Their full-time job is what they wake up every morning thinking about and fall asleep worrying about. Their part time jobs are where they jump in to assist in someone else’s full-time job. I told everyone that we needed to assign “full-time” jobs to everyone for all the current major objectives of the business.

So, that’s exactly what we did. We took every major function of the business from product to ad operations to optimization to our beta program rollout and assigned a name to each. Each person in the company was assigned a “full-time job”.

The problem with “full-time” jobs is that people often get bored with them long-term. To mitigate that, we encourage people to take on part-time jobs that interest them. And, they are encouraged to take on new full-time jobs in the future, so no one is ever locked into one position permanently. But, the only rule is that in order for them to take on a new full-time job, they need to find someone else to take on their current one! =)

It’s a way of keeping focus and accountability in the organization while keeping things interesting for the team.

Next, we need to roll out our plan for dealing with the extremely positive response from our beta invitation site sign-ups. Tomorrow, I’m headed back to LA from the DMA conference in Chicago and I will write more about that plan when I get back…


PS – We’re hiring! Looking for A++ people in all positions, all levels.



  • canon pixma mx700 download software
  • acima de todos download
  • cd rodeio internacional download
  • casper movie hindi download
  • advanced rar repair download full version free
  • a r rahman free download hindi songs
  • 3 idiots free movie download in 3gp
  • arame ur gnam mp3 download
  • carla bruni aˆ“ l amoureuse download
  • canon sx210 is download
  • armin van buuren download zippy
  • busybox download for x8
  • aye pilla rangu songs download
  • canon mp510 treiber download windows 7
  • bhavana tamil actress wallpapers download
  • bsnl pppoe software download
  • cara download m banking bni
  • apparition movie 2012 free download
  • adda nu te am uitat download
  • bushido heavy metal payback download rapid
  • chris benoit theme download mp3
  • brother pc fax setup download
  • avengers x sanction 1 cbr download
  • canon mp620 download mac driver
  • barbra streisand download mp3 original
  • andrea bocelli cd download free
  • caindo na estrada 1 download dublado avi
  • amor a longa distancia download
  • antarctica movie 2008 download
  • angel o 2012 download
  • as mumias do faraA? download legendado
  • chandni bar movie free download 3gp
  • boot.img htc one x download
  • cariA±o mio juan gabriel download
  • amor electro maquina download gratis
  • angry birds rovio symbian download
  • beri kami yang terbaik download
  • bleach capitolo 414 ita download
  • ben 10 games to download now
  • blondfire my someday mp3 download
  • blueftp download nokia 5130
  • all seeing eye download windows 7
  • bodo stii de ce download
  • aquela lua exaltasamba download
  • canon pixma mp500 printer download
  • carbide ui 3.0 free download
  • akte x klingelton download kostenlos
  • cd chris duran 2011 download
  • bsnl wll driver download for windows 7
  • appalaraju mp3 songs download free
  • andrea bocelli album download
  • caspa dubstep sessions 2012 download
  • all new punch out download
  • a.r.rahman songs free download 123musiq
  • anita blake first death download
  • 2012 tax pack australia download
  • arsene lupin tv series download
  • clubbed to death download bee
  • backtrack 4 live cd iso download
  • browser wants to download php file
  • 30 mb games free download for pc
  • bumper car city download
  • application download for nokia 5800
  • 4shared download judika aku yang tersakiti
  • a natale puoi download midi
  • brother pe design 2.0 download
  • canon powershot sx130 is download software
  • bleach blade battlers map download
  • 6300 oyun indir download
  • aplicatii android 2.1 download
  • beautiful widgets 4.04 download apk
  • cd ze lezin download gratis
  • carla morrison esta soledad download
  • abraham mcdonald miracle mp3 download
  • can you download mobile neopets to iphone
  • career creator sims 2 download
  • chahat ali haider download mp3
  • by banjo 2011 download
  • asus wl 138g v2 driver download free
  • canon eos 1000d software download
  • 7za download command line
  • camarilla pivot point calculator download freeware
  • agenda da noiva para download
  • all black plies download
  • abre los ojos download rmvb
  • anime ja ghibli songs download
  • budzik na komputer download
  • b2k feel this way download
  • can i download origin on a mac
  • belkin usb serial adapter download
  • can't download winterboard in cydia
  • astazi fac 18 ani download
  • autocar india magazine free download 2-stroke
  • aa kudiye song download
  • bangla kobi gaan download
  • bedava oyun indir download gezginler
  • casos da vida dvd download
  • amal maher 2011 download mp3
  • clams casino instrumentals download 2011
  • armin van buuren thrill download
  • cd pimentas do reino download gratis
  • aatma rama song download
  • 4shared download i cry flo rida
  • chasing shadows the end download
  • bailando la encontre mp3 download
  • cate una cate 2 download fileshare
  • bento opening song download
  • 3com etherlink xl download
  • b.a.p unbreakable download
  • auto click 5.0 download
  • b2st midnight sun album download k2n
  • bait wale download mp3
  • amon ra recovery img download
  • asus m2a vm download drivers
  • 4tech web camera software download
  • acrobat reader x patch download
  • angel in disguise free download
  • alva noto aˆ“ for download
  • bollywood ringtone happy days download
  • can you download a 1096 form
  • black swan ebook download incompetent
  • armin van buuren imagine download album
  • blackalicious if i may download
  • barnes and noble download music
  • barnes and noble nook download library books
  • blackberry 507 software download
  • bilhete premiado dublado download rmvb
  • afro miracle mp3 download
  • acer aspire 5315 drivers download free
  • chupke chupke raat din download free mp3
  • agnieszka wA‚odarczyk czas pokaA?e download
  • anthrax the giant download
  • calibri heading font download
  • baha canim sevgilim download mp3
  • aleksandra radovic platinum collection download
  • anglu lietuviu zodynas android download
  • canon utilities photostitch download windows
  • arithmetic rs aggarwal free download
  • choir vsti plugin download
  • chandralekha perera mp3 download
  • brother mfl pro suite mfc 5890cn download
  • abrazame muy fuerte entrada download
  • bitter heart song download
  • can i download my 1098 e
  • babaman la coca download mp3
  • barcode scanner 3.53 apk download
  • albertus extra bold regular download
  • canon mx340 software download mac
  • adelaide map mongols download
  • beste download programm 2011
  • cd rw driver download free
  • actress bhavana wallpapers download
  • argus vip 2 iltv download
  • best of annA©e 80 download
  • canon mx340 program download
  • canon mp 492 software download
  • aprender a falar inglA?s download
  • a r rahman songs download songs.pk
  • cadernos do aluno 2011 download
  • blue exorcist ost 1 download