hiring

3. Virtual Location, Location, Location

March 12th, 2007   |   by Frank Addante

(Part 3 of a 5 part series: “So, you need to develop a product?“)

Good engineers are hard to find. In today’s highly competitive job marketplace, it is becoming increasingly more difficult. My solution: cast a wider net. Focus on the best talent, regardless of their location.

I’ve built development teams in Chicago, Los Angeles, Silicon Valley and India. I’ve also hired engineers scattered in random locations around the world. I’ve built companies and teams where 100% of the development team was located at the company headquarters and other companies where none of the developers were at headquarters. I’ve realized that it doesn’t really matter where they are, if they are the right people. There are many pros and cons to having your engineering team outside of the company headquarters (and/or in multiple locations), but I think the pros end up balancing out the cons. The main benefit to having your engineering team all in one place, at the company headquarters, is certainly communication. The con is that the developers can become ‘tainted’ or distracted by all the other business happenings and it can skew their thinking and creativity.

There are also geographical workforce talent pool advantages and disadvantages. Chicago was the easiest place to find engineers; they were cost efficient, hard working and very loyal. Los Angeles was a bit more difficult to find engineers; they were the most creative but more expensive than Chicago. Silicon Valley has a lot of engineers with a lot of experience, but also lot of competition, which makes it the most expensive place to hire engineers and loyalty can be a challenge. I will talk more about outsourcing in point #5, but India has terrific intellectual capital, is less expensive (however, costs have been quickly rising), but, it is very difficult to find “Scrappy” engineers (see point #1) and communication can also be a challenge.

At StrongMail Systems (Startup 5.0), our first three developers were in India. It was a challenge in the beginning, but ultimately, I attribute much of our success to making the model work. We started with three extremely talented, creative and innovative engineers. They were able to attract other talented engineers in India as we grew. There were many communication challenges in the beginning, but once we overcame them, we were able to leverage a full 24 hour development cycle between the U.S. and India and, as a result, we were able to develop product much faster than the competition. At L90 (Startup 3.0), our engineering team was based primarily in Chicago while our headquarters was in Los Angeles. As we evolved our business plan and tweaked our marketing messaging, our engineering team was shielded from a lot of the distraction (being in a different location, they didn’t get sucked into the “water cooler” conversation or hallway chatter) and they always remained 100% focused on building innovative products driven by customer need. Of all of my companies, communication was probably the strongest at L90, even though the engineering and design team were completely separated from sales, marketing, business development and customer service.

Focus on the best people, not the best location… By casting a wider net, you can find better talent, better manage your costs and gain many other tangible and intangible benefits (e.g. loyalty, development and support expanded across multiple time zones, multiple geographical talent pools for growth, new and fresh perspectives, etc.) Fortunately, we live in a world where virtual locations are not only possible, but advantageous.


Next… Build a SWAT team (Part 4 of a 5 part series: “
So, you need to develop a product?“)



  • breakeven music video download
  • blackberry dm3 software download
  • antivirus pen drive download gratis
  • arial tur bold download
  • airsync download for mac
  • 10th samacheer kalvi books download
  • bojan marovic album 2011 download
  • baby i m a want you download
  • 22 kule film download
  • a hora do espanto download 1985
  • caA§a as bruxas para download dublado
  • canon mp830 treiber download windows 7
  • che bella giornata download ita hd
  • chup chup khade ho download free
  • billie holiday easy living download
  • celina borges tudo posso download cd
  • burda download turbobit or turbobit.net
  • basi midi download vanbasco
  • beste download manager fA?r firefox
  • a conquista do oeste download legendado
  • brilhante victoria download legendado
  • cistychov album 2011 download
  • cisco multicast manager download
  • canon mp630 mac download
  • a killing art cu500 download
  • all u like movie download
  • alexander rybek oah mp3 download
  • bleach 298 download mp4
  • 187 lockdown gunman mp3 download free
  • 11th hour download for mac
  • ancestors of avalon multiboot download
  • beyblade v force episode 30 download
  • aircrack ng windows xp free download
  • amor bandido mp3 download
  • belkin kvm switching software download
  • asus a7n8x x audio driver free download
  • armin van buuren radio download
  • bangla dhak song download
  • baby sA… jakieA› inne download peb
  • barrel racing download games
  • angel o demonio download ita
  • chariots of god book free download
  • asking for and free download
  • black dead music born download
  • avaya one x client download
  • bruno mars download cd
  • business card mockup 2 download
  • a cabana filme download rmvb
  • arjunan sakshi movie download
  • canon mp250 download printer software
  • alawar games pc download
  • amazon vs itunes download quality
  • base de dados download gratis
  • b.a.p warrior mv 3gp download
  • cancion de amor gianmarco download
  • aifam jaraj sie download mp3
  • band lagu barat video download
  • big bang comeback 2011 download
  • after the welfare state download
  • auta 2 download precyl
  • burlington script font free download
  • 3230 pc suite download
  • beto guedes coletanea download
  • a missA?o robert de niro download dublado
  • alcatel ot 710 d themes download
  • beogradski sindikat osveta free download
  • autocad 2010 ebook wimbledon download
  • adobe reader download exe file
  • bank p o papers download free
  • bocelli greatest hits download
  • cheetah girls uh oh download
  • calculo estrutural livro download
  • boombox internet radio player 1.0 download
  • chester see romance acoustic download
  • career essentials the resume download
  • cantando o amor download gratis
  • carbide.ui theme edition 3.0 download
  • capella reader download kostenlos chip
  • a missA?o robert de niro download legendado
  • a nossa oferta apresentamos download
  • cisco 1250 firmware download
  • 1209 pm file free download
  • acer travelmate 4150 treiber download
  • anjanichya suta tula mp3 download
  • arata le la toti cabron download
  • band master crack download
  • anos incriveis download dublado blog
  • autodesk ecotect download for student
  • animal crossing wild world nds download deutsch
  • always coca cola jingle download
  • bura mat suno free download song
  • adobe reader v 9.4 download
  • backpack 1 cd rom download
  • 626 fung brothers mp3 download
  • automatically download new tv episodes
  • blueberry screen recorder download
  • armenian font download windows
  • 70 643 ebook bamford download
  • bobby valentino mirror download hulk
  • ashamed of the gospel download
  • ben 10 download play
  • beamer as light download klomeister
  • canon mp160 navigator download
  • cavalieri dello zodiaco hd download
  • as 400 ibm client access download
  • asus p8h67 m le driver download
  • canon mf4100 driver download for windows 7
  • canon mx420 driver download for xp
  • camuflaj pe drumul meu download free
  • calculadora grafica casio download
  • click here to download vio player
  • chiavenato administraA§A?o pA?blica download
  • biologija za 7 razred download
  • arirang karaoke vol 38 download
  • becoming a resonant leader download
  • adventures of lomax rom download
  • 652 usb network server download
  • capella you and me download
  • buckshot load data from download
  • akasha ganga songs download
  • besplatne igrice download full version
  • angband download for mac
  • climbing the walls download mp3